Indicative Product
Compass Traditional Trade
Purpose
- To become the preferred supplier for your customer
- To develop the best possible and effective collaboration with traditional trade retailers
Census
- Location & contact details
- Type and location surroundings
- Retail Chain Organization
- or not
- Outdoor attributes
- Indoor Attributes
- Working hours
- POS dynamic
- POS evaluation
Trade opinion
- Number and type of suppliers
- Promotion Activities Preferences
- Degree of optimism for the future of the industry and the basic categories
- Who are the top suppliers
- Suppliers’ selection criteria
- Which are the top brands in basic categories
- Product’s selection criteria
- Qualitative comments for the industry and basic categories’ challenges
- Desired service model
- The most profitable categories
Benefits
- To fully understand the unique and demanding channel of Small Stores
- To become the best product supplier/producer of the Small Stores
- To update your client’s contact details database
- To differentiate marketing towards your customers taking into consideration the opportunities and challenges
- To optimize the distribution routing in Traditional Trade
- To seek new clients for sales increase
- To reform the optimum and effective promotion and trade terms strategy for the specific channel
- To design the optimum warehouse and distribution network for competitive service
- To utilize the growth dynamic of the existing customers
